Communications that connect, move, and resonate.

Press Release Samples

Coordinated and wrote the press release announcing a ballet retelling of A Christmas Carol, drafting clear lead copy and positioning the production for media coverage. Conducted interviews with the choreographer, composer, and company director to gather quotes and sound bites, then integrated those voices into the release and media materials to strengthen storytelling and press outreach.

Assembled a press kit with performance images and headshots of creative leads to support media coverage and make asset use easy for outlets.

Coordinated and wrote the press release announcing Terminus Modern Ballet Theatre’s inaugural production, a ballet titled exstasis—drafting a clear lead, positioning the show for media coverage, and assembling a press kit with performance images and headshots.

The announcement followed the company launch and generated national press attention for the highly anticipated first performance. Coverage featured interviews with the director and choreographer, amplifying the production’s profile and driving audience interest.

Wrote the donor-facing copy and social-media toolkit for an end-of-year giving campaign, including sample posts, platform-specific guidance, hashtag/CTA recommendations, and messaging for Board members and ambassadors. Prepared tracking and asset instructions (personalized donation links, image/gallery references) to ensure consistent, measurable amplification across channels.

Development Campaigns

Curated an image gallery segmented by interest (Company productions, School, New Building) and prepared platform-specific crops and resized files to ensure optimal display across common social channels. Helped ambassadors choose the most relevant visuals for their audiences and maximize engagement.